AdCenter Blog

Valentine's Day Search

Search for the Customers You Love

Valentine's Day is here and millions of consumers are now jumping online to find that "perfect gift" for their loved ones—from seasonal products and gifts to flowers and greeting cards. Will they have eyes for you?

With LookSmart, attracting these holiday shoppers has never been easier. In fact, we’ve been matching advertisers with customers for as long as people have been searching. Just add our handpicked Valentine’s Day keywords to your campaign—and enjoy the bliss. If only love was so simple.

Valentine's day has always been a rewarding time of year for retailers. The attached Hitwise graph, based on Valentine's Day searches from last year, reveals a spike in searches for "love poems," "flowers," "lingerie" and "e-cards." We’ve also including a list of search terms in the apparel, flowers, gifts, jewelry and dating categories to jump start your creativity. Click on the link below to download keyword suggestions.

Tax Season Prep: Key to a Prosperous 07'

Tax season is around the corner and consumers are looking to get their finances in order. This means people are researching Home equity loans, investing, student loans and services that support getting prepared for tax season. The enclosed Hitwise graph shows a seasonality peak in Business and Finance. Based on this view, Business and Finance sees multiple peaks from January through April.

Ad Writing Tips:
Enticing ad writing makes all the difference. For successful PPC (pay-per-click) ads be sure to experiment with new keywords and ad descriptions. Test your campaigns often and maximize your advertising efforts. Titles, ad copy, and descriptions should contain relevant keywords and ideas.

• Use a strong call to action
• Titels, ad copy, and descriptions should contain relevant keywords and ideas
• Be as specific and informative as possible