AdCenter Blog

LookSmart Talks Platform Improvements, Network Expansion in New WebmasterRadio.FM Segment

The online advertising veterans reveal new targeting and tracking features and the expansion of their network in to the UK and Australia.  Webmaster Radio airs the discussion live on June 13^th at 1pm ET.

Fort Lauderdale, FL (PRWEB) June 13, 2008-- WebmasterRadio.FM, the premier internet business radio network, announced a new Town Hall Meeting featuring LookSmart, a veteran of the online advertising industry, to air on Friday June 13^th at 1pm ET. Webmaster Radio offers free streaming content focused on the B2B marketplace.

Webmaster Radio Host Daron Babin talked with Allen Hammock and Stacy Morgan, Sr. Product Technologist and Director of Account Services of LookSmart, about new developments within the company’s Advertiser and Publisher Solutions.

Allen Hammock spoke in depth about the technology and innovation of their white label AdCenter offered to publishers and networks. Stacy Morgan touched on how LookSmart’s experienced Network Management and Managed Service teams leverage the AdCenter to provide advertisers with campaigns that meet their ROI goals through Geo-Targeting, Impression Reporting, and Conversion Tracking.

Interested listeners will be able to tune in Friday June 13^th at 1pm ET for this and the other WebmasterRadio.FM shows.

http://www.webmasterradio.fm/Town-Hall-Meetings/LookSmart-expands-Pay-Per-Click.htm

We're exhibiting at ad:tech San Francisco (Booth #6342)

ad:tech San Francisco | April 15 – 17, 2008

Join us this April as we exhibit at ad:tech San Francisco – FREE to attend the Expo Hall when you register now! With ample exhibition space, ad:tech San Francisco will showcase more than 300 exhibitors! Take advantage of our preferred colleague discount and get 20% off a full conference pass when you register now and save 20%. Use code SFEM20.

SMX-West Booth #222

LookSmart will be exhibiting at SMX-West in Santa Clara next week. Please stop by booth #222 to speak with one of our search marketing professionals and learn more about LookSmart's performance advertiser solutions. We'll have fun giveaways too! :)

Come visit us at SES-Chicago at Booth #205

LookSmart will be exhibiting at Search Engine Strategies in Chicago on December 4th and 5th. As exhibitors, we are proud to be able to offer you 20% off the price of a Conference Passport or a 1 day pass. Register here and enter the priority code 20LOO.

If you do come out to SES-Chicago, please make sure to stop by booth #205 to say hello and grab some fun giveaways. We will have our team of dedicated search marketing professionals on hand to help you with any questions you may have about LookSmart’s Advertising Networks and/or Publisher Services. If you are interested in Advertising on LookSmart’s extensive network, we will be handing out coupons for $300 in free clicks. We believe in our network and know if you give us a try, you will too!

We hope to see you there!

Sincerely,

Kaley Dobson

Marketing Executive

Come visit us at ad:tech New York at Booth # 407

LookSmart will be exhibiting at ad:tech New York on November 5^th and 6^th. As exhibitors, we are proud to be able to offer you 20 % off the current online price for a full conference pass. Register here and enter promotion code ATNYEG at check out.

If you do come out to ad:tech, please make sure to stop by booth #407 to say hello. We will have our team of dedicated search marketing professionals on hand to help you with any questions you may have about LookSmart’s Advertising and Publisher Services. If you are interested in Advertising on LookSmart’s extensive network, we will be giving away coupons for $300 in free clicks. We believe in our network and know if you give us a try, you will too!

We hope to see you there!

Sincerely,

Kaley Dobson

Marketing Executive

Visit LookSmart at SES Booth #114

Come visit LookSmart at Booth #114 at the Search Engine Strategies 2007 in San Jose on Tuesday, August 21st and Wednesday, August 22nd.  Our team of search marketing experts will be on hand to answer all of your questions about LookSmart's online advertising services.

For those of you interested in buying advertising to promote your web site, products and services, our account managers will be available to demonstrate LookSmart's pay-per-click services and to help you optimize any campaigns you are currently running.  We'll also be giving away $300 in free clicks to new advertisers -- our way of standing proudly behind our services.

If you're interested in becoming a LookSmart technology or distribution partner, we'll have product experts in the booth to explain how LookSmart's white-labeled AdCenter platform and create opportunities for you to sell advertising to your own direct customers.  Our technology interfaces with other ad serving platforms to give you the ability to build a business on top of existing programs you may already have running on your web sites.

Stop by and visit us at Booth #114 to find out more!

Allen Hammock
Product Marketing Manager
allen.hammock@looksmart.net

Power To The People Campaign

This week LookSmart launched a new campaign that we feel passionately about. We call it "Pay-Per-Click Power to the People." It's a sincere message delivered in an upbeat, tongue-in-cheek manner to advertisers that we see, hear and understand their pains regarding search marketing these days. We know there are many choices for spend, and many players to consider. And while advertisers are furiously trying to figure out the changing landscape – as well as how to manage their existing campaigns, how much to spend in the future (due to escalating CPCs) and who (else) to work with - they're simultaneously trying to generate the best return on an ongoing basis.

The other important topic we address is customer service, the “declaration” is also a shout out to all our brethren to be mindful of serving all of our advertisers, agencies and buyers equally. United we stand.

Click here to see the Power to the People declaration and by all means, drop me a line and tell me what you think – powertothepeople@looksmart.net.

TJ Kelly
VP of marketing

Ask.com Renews Deal with LookSmart

FOR IMMEDIATE RELEASE

Ask.com Renews AdCenter License with LookSmart

San Francisco, Calif.  (February 20, 2007) LookSmart (NASDAQ: LOOK, ASX: LOK), an online advertising company, announced today that Ask.com, a leading search engine and wholly-owned business of IAC, has extended its license of LookSmart’s AdCenter for Publishers through 2009. Ask.com leverages LookSmart’s AdCenter as a component of its Ask Sponsored Listings PPC advertising program. Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. Offered through IAC Advertising Solutions, ASL processes more than five billion queries each month, and supports over 30,000 advertisers bidding on more than 10 million keywords.

"We’re focused on delivering results for our advertisers and AdCenter is one component of our overall strategy," said James Speer, vice president of search marketing products at IAC Advertising Solutions.

"The AdCenter provides Ask.com a solid platform to grow and service its advertiser base and revenue in a cost-effective manner," said David Hills, CEO of LookSmart.  "We’re proud to be associated with their success." LookSmart's AdCenter for Publishers is designed for all types of online media companies, providing an auction platform, algorithmic ad server and a reporting engine.  The platform offers detailed reporting for both the publisher and the advertiser, allowing both to optimize pricing and ROI. LookSmart also provides an API which allows agencies and large advertisers to interface directly with publishers licensing AdCenter technology.

About Ask.com

A leading search engine on the Web, Ask.com combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster.Ask.com sites include Ask.com US (http://www.Ask.com), Ask.com Deutschland, Ask.com Espana, Ask.com France, Ask.com Italia, Ask.com Japan, Ask.com Nederland and Ask.com UK. Additionally, Ask.com syndicates its search technology and advertising units to a network of affiliate partners. Ask.com is a division of IAC Search & Media, a wholly owned business of IAC. Pay-per-click ads on Ask.com are available through Ask.com’s advertising and sales division, IAC Advertising Solutions. IAC Advertising Solutions offers complete solutions for a variety of communication needs and a comprehensive range of advertising products, including search, media, and direct marketing. Search solutions include Ask Sponsored Listings, an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. Media solutions include online templated ad units and integrated sponsorships, as well as offline media capabilities on IAC Advertising Solutions’ network of leading online brands, including Ticketmaster Citysearch, Evite, Match.com, iWon, Excite, Expedia, and The Huffington Post. Direct Marketing solutions include email, lead generation, co-registration, sweepstakes and promotions. IAC Advertising Solutions can be contacted at www.iacadvertising.com or 212-404-1000.

About LookSmart

LookSmart is an online advertising company that provides relevant solutions for advertisers, publishers and consumers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and banners via its consumer Web properties and a monitored ad distribution network; a customizable set of private-label solutions for publishers; and vertical search sites and web tools for consumers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7000.

Forward-Looking Statements

This press release contains forward-looking statements, including references to the extension of the term of a material relationship.  These statements, including their underlying assumptions, are subject to risks and uncertainties and are not guarantees of future performance.  Results may differ due to various factors such as the possibility that we may be unable to maintain customer acceptance of and satisfaction with our products, that advertisers may decide to reduce spending or terminate their relationships with us or our partners, and that our relationship with Ask.com is terminable under certain conditions.  In addition, you should read the risk factors detailed in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other documents filed with the Securities and Exchange Commission.

LookSmart is a registered trademark of LookSmart Ltd.

Welcome to the AdCenter Blog

Welcome to the new LookSmart AdCenter blog, the place where you can find all the information you need to interact with the LookSmart AdCenter.

Our goal is to keep you informed with the latest updates, news, and other hot topics. Our posts are categorized according to several topics:

• News and Announcements
• Advertiser Tips & Tricks
• System maintenance notifications
• Platform upgrades and new features
• And, more

Our blog will be updated regularly to keep you up to speed and in sync with the latest happenings.

Allen Hammock
Product Marketing Manager