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- NEW BLOG ADDRESS
- New Q3 Search Advertising Reports
- Reactions to the Interactive Advertising Bureau and PricewaterhouseCoopers 2009 Mid-Year Report
- LookSmart at SES San Jose on August 11th and 12th
- 20% Discount on SES San Jose Conference Passes!
- LookSmart Announces CPA-Optimized Ad Rotation: SmartRotation!
- Come See Us at ad:tech San Francisco
- LookSmart Exhibiting at SES-New York
- LookSmartians head to SMX West!
- LookSmart at SES Chicago next week
December 2009
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December 10, 2009
October 15, 2009
New Q3 Search Advertising Reports
Yesterday, both Efficient Frontier and SearchIgnite issued reports based on search advertising industry data from the third quarter of 2009. Both reports indicate paid search spend was up during that time period, compared to Q2.
A notable facet of both reports is the emphasis on the contribution the retail sector made to the increase in search spend this past quarter. With Black Friday and Cyber Monday just around the corner, it will be interesting to see how significantly overall search spend is affected by this vertical in Q4.
Photo credit: Efficient Frontier
This latest industry data comes on the heels of the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) release of the IAB Internet Advertising Revenue Report for the first half of 2009. It's fair to say that we're seeing a lot of cautious optimism about the industry; let's hope this is one trend that continues.
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