How do I get keyword reports?

Your LookSmart AdCenter account consists of campaigns. Those campaigns contain ads (the text LookSmart's network partners display to entice customers to visit your site) and keywords. Keywords tell the Ad Server when it is appropriate to display your ads.

Last time, we looked at the tools you use to manage keywords. But, how well are those keywords doing? Are they bringing visitors to your site? The answers are found in the AdCenter's keyword reports.

We've created a video tutorial (plug in your headphones if you don't want to disturb your co-workers) that shows you how keyword reporting works in the AdCenter. Click on the play button below to get started.

In this demonstration, we'll cover several topics:

• how to access keyword reports
• using date selectors to look at data for specific days, weeks, months or other common time periods
• comparing your Max CPC bids to the average CPC you actually pay
• finding out how many clicks lead visitors to your web site

Please feel free to send your questions to us by e-mail, or call our customer service team at 877-512-LOOK (5665) if you need help with your keywords.

Allen Hammock
Product Marketing Manager
allen.hammock@looksmart.net