Power To The People Campaign

This week LookSmart launched a new campaign that we feel passionately about. We call it "Pay-Per-Click Power to the People." It's a sincere message delivered in an upbeat, tongue-in-cheek manner to advertisers that we see, hear and understand their pains regarding search marketing these days. We know there are many choices for spend, and many players to consider. And while advertisers are furiously trying to figure out the changing landscape – as well as how to manage their existing campaigns, how much to spend in the future (due to escalating CPCs) and who (else) to work with - they're simultaneously trying to generate the best return on an ongoing basis.

The other important topic we address is customer service, the “declaration” is also a shout out to all our brethren to be mindful of serving all of our advertisers, agencies and buyers equally. United we stand.

Click here to see the Power to the People declaration and by all means, drop me a line and tell me what you think – powertothepeople@looksmart.net.

TJ Kelly
VP of marketing